Search Engine Marketing is one of the fastest
growing marketing channels and the most cost-effective. Therefore, the company
can build an excellent avenue for cost effective and brand building at lead
generation and online sales. If the company does not have a search engine
marketing strategy, they are behind the curve. Undoubtedly, it is one of the
basic SEM interview questions raised by the interviewer.
· Only about 22% of businesses are satisfied with their conversion rates. (E consultancy, 2016). · The first position on Google search results on desktop has a 34.36% click through rate. (Advanced Web Ranking, 2015). · The first position on Google search results on mobile has a 31.35% click through rate. (Advanced Web Ranking, 2015). · For every $92 spent acquiring customers, only $1 is spent converting them. (E consultancy, 2016)

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