Search engine optimization is
important because most of the search engines
users are more likely to click on one of the top 7-8 suggestions in the results
pages, so to take advantage of this and gain visitors to your web site or
customers to your online store you need to in the top positions.
· Only about 22% of businesses are satisfied with their conversion rates. (E consultancy, 2016). · The first position on Google search results on desktop has a 34.36% click through rate. (Advanced Web Ranking, 2015). · The first position on Google search results on mobile has a 31.35% click through rate. (Advanced Web Ranking, 2015). · For every $92 spent acquiring customers, only $1 is spent converting them. (E consultancy, 2016)

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